Early Bird's granola is baked in small batches using three of their favorite ingredients: “salt, olive oil, and love.”

Early Bird founder Nekisia Davis explained to the The New York Times that olive oil adds a depth of flavor that other granolas don’t have. The brand launched at the Brooklyn Flea and it was off to the races: Martha Stewart gave it a try, Food & Wine, Rachael Ray, and the New York Times all featured the addictive granola. Soon it seemed everyone wanted a bite. Try it, and you'll be a believer too.